Do not be fooled by cheap imitations, this is a genuine item from Japan.
Series: Disney - The Little Mermaid 
Character: Ariel
Manufacturer: Banpresto (Bandai)
Figure Line: EXQ Starry
 
Year of Release: July 2018
Height: figure is about 210mm / 8.3 inches
Box included: Yes
Item specifics: This figure was ONLY available in Japan in prize games (i.e. you could not purchase them hence they are very collectible) manufactured by the masters of figures, Banpresto.